Web development and maintenance.

Work Digital Campaigns Design Analytics Industry Financial Date ---

The Client

Scotiabank Transformando Panamá is a privately owned financial company owned by the Canadian group Scotiabank, which has branches throughout the country.

Scotiabank is a leading multinational financial services provider based in Toronto, Canada, with operations in more than 55 countries, making it the Canadian bank with the largest international presence. Founded in 1832, it has 3,321 branches, 87,000 employees, more than 21 million customers and $ 863 Billion of total assets.

Landing page

Home Page

The challenge

Expand the portfolio of Credit Card customers through digital
campaigns, reducing the historical acquisition cost and
progressively increasing the return of investment.

Increase the frequency of use of Scotiabank’s credit cards.

Our work

Takeoff Media offers Scotiabank an
integral acquisition and upsell service,
that includes:

  • Strategic planning of digital campaigns aimed at meeting the objectives proposed by the Client.
  • Campaign creativity.
  • Design and development ofhighly efficient landing pages.
  • Design and development of banners for each digital channel.
  • Digital Campaign Management.
  • Configuration of results measurement through Google Analytics and Omniture.
  • Reporting




After excellent results in Panama, ScotiaBank is currently
considering expanding Takeoff Media’s services to other countries
of the region.